Online forms and surveys with a human face
Florm is the friendly online form builder and survey maker. Create engaging forms, measure NPS, and see exactly how people respond, including where they drop off.
- Free Early plan
- 10 forms
- 1,000 responses / month
- No code
2. How did you hear about us? *
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Features
Everything you need to build forms people actually finish
From the first question to the final export, Florm covers the whole survey workflow without code.
Visual editor
Build forms step by step in a WYSIWYG editor. What you see is what respondents get.
12 question types
Text, choice, dropdown, rating, NPS, email, phone, date and more.
NPS surveys
A native 0–10 Net Promoter Score question with promoters, passives and detractors.
Design themes
Pre-set themes so forms look on-brand on phones, tablets and desktops.
Form analytics
Views, starts, completions, drop-off rate and average completion time.
Partial responses
See incomplete sessions and the exact step where people stop.
Hidden fields
Pass traffic source or user IDs through URL parameters, saved with each answer.
Excel & PDF export
Export every response for reporting or further analysis.
Build
A form editor that feels like the finished form
Add steps, edit questions inline and reorder them. Mark required questions, set answer-length limits and finish with your own thank-you step.
- One response per person
- Close at a date & time
- Response limits
- Hide from search engines
- Form language
- Random option order
- 1. Welcome
- 2. How did you hear about us?
- 3. How likely are you to recommend us?
- 4. What could we improve?
- 5. Your email
- + Add step
Step 3 · NPS
How likely are you to recommend us to a friend or colleague?
From 0 (not at all likely) to 10 (extremely likely)
Step settings
Theme
Share
Share anywhere with a link or a QR code
Every form gets its own link. Download a QR code for posters, receipts and event badges. Respondents answer one step at a time on any device.
Analyze
Analytics that show how people respond, not just what
Track views, starts and completions, drop-off rate and average completion time. Break results down by device and operating system, filter answers and export to Excel or PDF.
Completion rate
54%
Avg. time
1m 48s
NPS
+41
Responses per week
Drop-off funnel
Illustrative sample data
Use cases
Forms and surveys for every team
One form builder for customer feedback, people teams, events, research and the classroom.
Customer feedback
CSAT after purchases and support chats, NPS to track loyalty.
Employee surveys
Engagement and eNPS pulse surveys your team will actually finish.
Event registration
Sign-ups with capacity limits and a QR code for posters and badges.
Research
Questionnaires with completion and drop-off analytics.
Education
Course feedback, student surveys and workshop sign-ups.
HR & recruiting
Candidate application forms, onboarding and exit surveys.
Question types
12 ways to ask the right question
Choose the most suitable question for each task, from quick yes/no questions to rating scales and a dedicated NPS question.
Short text
A single-line answer, such as a name or a quick comment.
Long text
A multi-line answer with optional minimum and maximum length.
Single choice
Respondents pick one option from a list.
Multiple choice
Respondents pick one or more options.
Dropdown
A compact list for questions with many options.
Yes / No
A fast binary question.
Rating scale
A scale with custom labels for the lowest and highest values.
NPS
The 0–10 Net Promoter Score question with promoters, passives and detractors.
Email
A field validated for email addresses.
Phone
A phone number field with a default country.
Date
A date picker.
Button with link
A call-to-action step that sends respondents to a URL.
NPS & analytics
Measure Net Promoter Score without spreadsheets
Add the NPS question to any survey. Florm groups respondents into promoters (9–10), passives (7–8) and detractors (0–6), and shows your score next to the rest of your analytics.
NPS = 58% − 17% = +41 (example)
Templates
Start from a proven template
Ready-made question sets for the most common forms and surveys.
Customer satisfaction survey (CSAT)
Measure how satisfied customers are with a purchase, a support interaction or your product overall.
6 questions · ~2 min
Employee engagement survey
Understand how engaged, supported and motivated your team feels, with an eNPS question built in.
6 questions · ~5 min
Event registration form
Collect registrations for meetups, webinars, workshops and conferences, then share the form with a QR code.
6 questions · ~2 min
Website & product feedback form
A short, friendly feedback form to collect bug reports, ideas and opinions from users.
4 questions · ~1 min
Net Promoter Score (NPS) survey
The classic two-question NPS survey: the 0–10 recommendation question plus a follow-up asking why.
3 questions · ~1 min
Market research survey
Validate a product idea or understand a target audience: demographics, habits, needs and willingness to pay.
5 questions · ~4 min
How it works
From idea to insights in four steps
- 1
Create
Start from a template or a blank form and add steps in the visual editor.
- 2
Customize
Pick question types, mark required fields, choose a theme and set limits.
- 3
Share
Copy your form link or download its QR code for print and events.
- 4
Analyze
Track completion and drop-off, read every answer, calculate NPS, export.
Free tools
Free survey calculators
No sign-up required.
Pricing
Start free. Upgrade when you grow.
Early
$0/mo
- 10 forms
- 1,000 responses per month
- 9 question types
- Analytics
- Data export (Excel & PDF)
Basic
$19/mo
- 10 forms
- 2,000 responses per month
- 12 question types
- Logic branching
- Custom design
Professional
$39/mo
- 30 forms
- 50,000 responses per month
- Team collaboration
- Custom domain
- Priority support
Frequently asked questions
What is Florm?
Florm is an online form builder and survey maker. You create forms in a visual editor, share them by link or QR code, and analyze the responses with built-in analytics, NPS results and Excel or PDF export.
Is Florm free?
Yes. The Early plan is free and includes 10 forms, 1,000 responses per month, 9 question types, analytics and data export. Basic ($19/month) and Professional ($39/month) add more responses, question types and team features.
Can I create NPS surveys with Florm?
Yes. Florm has a dedicated Net Promoter Score question (0–10) that groups respondents into promoters, passives and detractors.
Can I see responses from people who didn’t finish my form?
Yes. Florm keeps partial responses so you can see where respondents stopped and improve your form.
How do I export my survey data?
You can export all responses to Excel or PDF from the results section of each form.
Can I sign up today?
Florm is relaunching for the US market and the app is in early access. Account sign-up isn’t open yet. Check the sign-up page for updates.
Ask better questions. Get better answers.
Florm is relaunching for the US market. Start with the free Early plan when early access opens.