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Online survey maker

Create beautiful online surveys in minutes, share them anywhere, and see exactly how people respond: completion rate, drop-off and NPS included.

  • Visual editor, no code
  • 12 question types including NPS
  • Link + QR code sharing
  • Excel & PDF export
Get notified at launchSurvey templates
Woman on a couch answering an online survey on her laptop

Question 2 of 5

How satisfied are you with our service?

How to

How to create an online survey

Five steps from blank page to results.

  1. 1

    Start a survey

    Create a blank survey or start from a template such as customer satisfaction, NPS or employee engagement.

  2. 2

    Add questions

    Add steps in the visual editor and pick from 12 question types. Mark required questions and set answer limits.

  3. 3

    Set rules and design

    Choose a theme, limit responses, schedule a closing time, allow one response per person and pick the form language.

  4. 4

    Share the survey

    Copy the survey link or download its QR code. Add URL parameters (hidden fields) to track where respondents come from.

  5. 5

    Analyze and export

    Track views, completion rate, drop-off and average completion time, read each response, then export to Excel or PDF.

Use cases

One survey maker, many kinds of surveys

Smiling customer on the phone in a café, the moment to ask for customer feedback

Customer feedback surveys

Run CSAT surveys after purchases and support interactions, and NPS surveys to track loyalty over time.

Three coworkers laughing around a table with laptops during a team check-in

Employee surveys

Measure engagement with agree/disagree rating scales and an eNPS question. Keep it short and anonymous-friendly.

Attendees signing in at an outdoor event registration table

Event registration

Take sign-ups for meetups, workshops and conferences. Limit responses to your capacity and share a QR code on posters.

Students talking around a table with a tablet and laptop, ideal for course feedback surveys

Education & training

Collect course and workshop feedback, run student surveys and take sign-ups for classes. Share by link in your learning platform or by QR code in the room.

HR manager talking with a candidate in a bright office meeting room

HR & recruiting

Build candidate application forms with email, phone and date questions, and run onboarding and exit surveys. Allow one response per person to keep data clean.

Survey analytics

Know why people don’t finish your survey

Most survey tools only show answers. Florm shows the whole journey: views, starts, completions, drop-off rate, average completion time, device and OS, plus per-question statistics and NPS.

See form analytics
Results · Analytics

Completion rate

54%

Avg. time

1m 48s

NPS

+41

Responses per week

Drop-off funnel

Viewed100%
Started72%
Completed54%

Illustrative sample data

Question types

Survey question types

Pick the right format for every question.

Templates

Start with a survey template

Café staff member showing a tablet to a customer at the counterCustomer satisfaction survey (CSAT)6 questions · ~2 minTeam working together at laptops in an open-plan officeEmployee engagement survey6 questions · ~5 minAudience seated at a conference sessionEvent registration form6 questions · ~2 minHands typing feedback on a laptop on a wooden tableWebsite & product feedback form4 questions · ~1 minTwo friends looking at a smartphone together at a café tableNet Promoter Score (NPS) survey3 questions · ~1 minTeam mapping market research findings with sticky notes on a tableMarket research survey5 questions · ~4 min

Tips for better online surveys

  • Ask one thing per question. Double-barreled questions (“How fast and friendly was our support?”) produce unclear answers.
  • Prefer closed questions such as single choice, rating scale and NPS for faster answers, and use long text sparingly for the “why”.
  • Keep it short. Watch the drop-off funnel and remove steps where people leave.
  • Plan your sample size before you send. Use the sample size calculator.
  • Track sources with hidden fields from URL parameters to compare channels. See the hidden fields guide.
Three colleagues discussing results on a laptop in a meeting

Online survey maker FAQ

What is an online survey maker?

An online survey maker is a web tool for creating questionnaires, sharing them by link and collecting responses automatically. Florm adds analytics such as completion rate, drop-off and NPS, so you can see how people respond, not just what they answer.

Is Florm’s survey maker free?

Yes. The free Early plan includes 10 forms, 1,000 responses per month, 9 question types, analytics and Excel/PDF export. Paid plans add more responses, all 12 question types, logic branching and team features.

What question types can I use in a survey?

Short text, long text, single choice, multiple choice, dropdown, yes/no, rating scale, NPS (0–10), email, phone, date, and a button that links to a URL.

Can I see who started but didn’t finish my survey?

Yes. Florm records partial responses and shows the drop-off rate, so you can find the question where respondents stop and improve it.

How do I share an online survey?

Every survey gets its own link. You can also download a QR code for printed materials, and add URL parameters to track traffic sources as hidden fields.

How many responses does my survey need?

It depends on your population, confidence level and margin of error. For a large population at 95% confidence and ±5%, about 385 completed responses. Calculate your exact number with the free sample size calculator.

Related

NPS calculatorScore your NPS survey results.All featuresEverything Florm can do.PricingFree Early plan, Basic and Professional.

Create your first survey with Florm

Florm launches on October 20, 2026. The free Early plan will be available from day one.

Get notified at launchBrowse templates